Benefits of inbound marketing in the growth of your business

 Are you looking for strategies so that potential customers can easily find you on the web? Inbound marketing makes it possible! 

It is an effective method of digital marketing focused on the client , but of course it generates benefits for the brand or company. In this article we explain how to use inbound marketing to get many more people to have access to your business.

Inbound is based on the combination of traditional marketing techniques focused on generating valuable content that attract potential potential customers. Surely you will wonder how to do it and the most concrete answer is responding to the needs of people with the prioritization of the product or service. 

Consider that, to implement this type of strategy, you should not only think about your target audience. The mission is to highlight the product or service so that a greater number of people are interested in it and become potential customers. 

How does inbound marketing work?

To understand this strategy, you should know that inbound combines certain content techniques:

1. The Search Engine Optimization (SEO), which means optimization for search engines.
2. Email marketing, which is the sending of emails to your database. 
3. Search Engine Marketing (SEM), a paid positioning method.
4. Social media , the platforms used for communication, publication of information and promotion.

Four components that, implemented with advanced marketing automation and web analytics tools, will be a boom to highlight your products or services, which translates into more potential customers.

Etapas del inbound marketing

With the passage of time and technological progress, purchasing processes have changed, from the moment the need for a certain product or service is identified, to the way in which consumers acquire it.

In order to respond to the needs of potential customers, as a brand or company you must learn how to position what you offer, for this it is important that you know the stages of inbound marketing:

1. Attraction

As a brand you must generate creative, innovative and attractive content. Able to capture the user on the company page, social networks or even on other portals.

The attraction seeks to attract traffic to the web with the promise of finding a solution according to their needs. 

2. Conversion

Now that you have more traffic on the web or social networks, the second stage can be applied. This phase consists of using a strategy to keep the user up to date with the content of the brand or company, through relevant and personalized information for the user.

Users will obtain this content easily and quickly. You can send it through email marketing using the database, what you will need is for customers to respond to a form with their data. 

3. Education

The third phase of this strategy focuses on two marketing automation techniques. Lead scoring and lead nurturing. 

• Lead scoring allows you to measure the "temperature" of a user regarding the purchase decision. 
• Lead nurturing focuses on channeling the content and sending it according to the purchase phase in which the user is located, this will be determined by their behavior.

4. Closing and loyalty

In addition to capturing traffic, maintaining the attention of users and retaining their loyalty, the objective of the brand or company will be to continue providing timely attention that makes them prefer you to others.

For your inbound marketing method to work, you 'll need to focus on keeping customers happy , personalizing the content you send them, and responding to their needs. Also, do not forget about those records that, despite the fact that they will never become customers, continue to consume your content.  

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