Improve your online reputation, 6 tips that work 100%

 When you work freelance, a key aspect to position yourself and get more clients is to have a good online reputation or  online reputation .

We mean this:

As you know, when a client decides to hire you, he looks not only at the price. But also in your portfolio or resume and in your experience. But also in the assessment that others give about you. Therefore, you must create a « personal brand » to make your name shine.

To begin with, you should know that it is important to show dominance when talking about the work you want to commission.

The client likes to perceive that he is dealing with someone expert and trustworthy.

Today we will show you ways to improve your online reputation, both in the way you present yourself and in your dealings with the client.

Óscar del Santo, an expert in personal branding and inbound marketing, assures that in order to achieve customer loyalty towards your brand, 3 things are important:

• Maintain consistency in your messages and your work.
• Don't promise things you can't deliver.
• Demonstrate authenticity to achieve credibility towards your brand.

Now yes… 

It's time to see step by step how to improve your online reputation with these rabbits:

1. Develop your branding or personal brand

To develop your personal brand, it's a good idea to start by creating a personal logo that represents what you do. You can use this in your social networks, in your professional profile or email signature.

Tips to create your personal logo:

First and foremost: Your logo should be simple and easy to remember, but denote your own personality and style.

The latter will depend on your target market and the character you want your brand to reflect , whether it is casual,  elegant,  youthful, etc.

Design a logo that reflects that character.

Your logo should make it clear what work you do. Obviously, it must bear your name or that of your brand . It is recommended that you also put a small slogan or title:

Juan Pérez – Photography and video

José López – Developing your ideas in mobile applications

And so on. If you are a child psychologist, web developer, wedding planner... well, the idea is that the logo says what you offer.

If you don't use a brand name as such , your first name and a last name should suffice.

Keep that in mind:

When creating your logo, follow these tips:

• Use a clean design that can be used on a variety of backgrounds.
• Don't overload it with items. Remember, it's a logo, not a coat of arms.
• Avoid using too many effects, like gradients and the like.
• Use easy-to-read font. You can use two types of matching fonts. Try tools like Fontpair or FontFlame for inspiration.
• Choose a simple color palette (and use it also in your social networks, advertising, etc). You can look for ideas on sites like Color Palettes , Paletton , Canva 's Color Palette Generator , and more.

If you are a graphic designer, surely you will not have problems when creating your logo.

But if design is not your thing, you can easily hire the help of a freelance designer to help you out.

2. Write a blog with topics of interest to your professional area

Create a blog where you can share topics of interest to your target audience. This is a good way to get your name or personal brand to gain a good reputation online.

A blog also makes it easier for users to find you online, generating more leads.

This is part of the inbound marketing strategies that you can implement to attract new customers through the internet . 

As with your logo, your blog should reflect a personality consistent with your brand. It must have your colors and logo, and address your target audience with a language according to their character.

Take as a theme a common problem to which your products or services offer a solution.

Add calls to action ( call to action ) within your articles so that people learn more or buy the solution you offer.

*Read how to write an attractive article that promotes your brand 100%

 If you have more ideas related to a topic, put them in a list or spreadsheet (like an editorial calendar) to write other articles.

When you start writing, you will realize that one topic will give rise to another, where you can expand on a particular aspect.

Very important:

Investigate what keywords or keywords are related to your professional area.

Keywords are search terms that people often use to find something on the internet.

Use tools like Google Keyword Planner to see which terms are related to the topic you are going to write about.

Include these words in every post you write. This strategy is known as search engine optimization ( search engine optimization or SEO).

Take your time to learn about it.

Be careful with your spelling and wording:

Part of your image and online reputation is the writing and good spelling on your blog. These two aspects are perceived by users as a sign of professionalism and intelligence. They indicate that you are someone with an integral formation.

On the contrary, having poor writing or not knowing how to express yourself can make you seem unprofessional. Even unable to do a good job, even if it's not like that...

Have you heard of "he can't write well"?

Don't let that happen to you.

If you feel that spelling or grammar are not your strong suit, enlist the services of a proofreader to help you. The important thing is to maintain a professional image.

Also, you can hire a freelance writer to help you write your content pieces . You just have to agree on the topic and the keywords that will be used.

A marketing expert who is knowledgeable about SEO can help you with this to develop your themes.

Set the frequency with which you will publish your content, whether daily, weekly, etc.

* Know the tips to find a good writer to help you. 

3. Take care of your personal reputation in social networks

Whether it's your fan page on Facebook or profiles on Twitter, LinkedIn, etc. always keep them updated to make them interesting for your readers.

Also share on your social networks the new articles you have written on your blog.

Thus, your followers will not only see images, but also content of interest that helps them on topics they want to know about.

Remember:

Your followers are potential buyers and ambassadors of your brand. Do not neglect them or let days or months go by without sharing anything on your social networks.

When you attend events, share images and live video using hashtags. That way people interested in the topic will be able to see you.

A very important point to always keep in mind: Do not allow your professional profiles to contain messages that may make people uncomfortable.

Discard negative allusions to gender (sexism), race or nationality. This damages the image of any professional and generates negative comments that spread quickly.

And ultimately, you don't want that.

Remember that your personal online reputation counts as a professional too.

Also avoid attacking artists, athletes or public figures, even if they are not your preference.

Share positive content that helps your customers, that improves their day-to-day in some way or that is of solidarity.

And don't overlook this...

Always reply to your followers. When a user makes a comment to you, read their query very carefully and give an appropriate and timely response. Address your followers in a respectful manner at all times.

Before a negative comment, stay calm. Take some time to think about your answer.

It is best to be friendly, clarify the user's doubts and offer them something to change their opinion from negative to positive .

Ask a collaborator to read your answer before posting it to give you their opinion.

Never reply when you're upset. Always try to give a friendly and professional image.

4. Always do your job

As we recommend in our tips to avoid losing money freelancing , you should avoid overloading yourself with work.

Accept only the projects that you know you can fulfill , because you know how to carry them out and because you have the time to do it.

To the extent that you meet the requirements and delivery dates, you will have more satisfied customers.

There is no better advertising than word of mouth. If you do a good job, rest assured that satisfied customers will not hesitate to recommend your quality and professionalism to others.

Always focus on compliance. Offer added value to every job you do.

Customer satisfaction is directly proportional to your good reputation as a freelancer.

5. Ask for references and comments from your clients

When you successfully complete a project, ask your clients for feedback and comments on how they liked the service.

Ask them for permission to post the best reviews as testimonials, either on your website or on social media.

This way, other visitors to your site and followers of your networks will be able to learn about the good experiences that others have had working with you.

You can place your client's logo in a section of clients served or current clients.

This is especially recommended if it is a recognized personality or company.

By adding comments or testimonials, you thank the client for the opportunity to work with them. If you mention him on social media, tag him in the post.

Good references are decisive in building a good online reputation.

You must make them want to recommend you.

This also helps the customer feel more identified with your brand, creating a closer or preferential relationship with you.

Your online reputation can improve dramatically if you put this idea into practice.

A tip for your social networks:

If you receive good comments on your social network profiles or content that is very liked, take advantage of the embed option to place them on your website or blog, showing what is being said about you on the networks. As an example: on Twitter, click on the top right to display the options. Then select Embed tweet and copy the code. You can do the same with Facebook, with the “Insert” option.

6. Train yourself: Learn new things to provide more and better services

One aspect that you should not neglect to grow your personal and professional online reputation is to update yourself in terms of knowledge.

Stay ahead.

Subscribe to newsletters and blogs that talk about topics related to your specialty.

Take courses to develop new skills. This way you can offer increasingly specialized products and services.

Learn about new tools and software, as well as trends in the business world, marketing, etc.

* Here you will see 10 free course sites to catapult your professional skills .

And remember:

Every time you learn something new, update your portfolio and resume showing off your new skills.

The professional market is very changing and dynamic, you must stay informed about the latest trends.

In addition, new technologies increasingly require more technical knowledge to maintain a good personal online reputation.

Do not fear change:

Adapt to new trends and let your customers and subscribers know about the new features you implement to serve them better.

Start working on your online reputation. Project yourself as a leading freelancer in your specialty and obtain better sales results.

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