Ecommerce, entrepreneurship and innovation

 

Understanding what entrepreneurship and innovation is will be a different experience in relation to the times and the circumstances that are experienced. However, it is worth going back to the origin of both concepts and analyzing how they have evolved in order to better understand and face their challenges.

While innovation has to do with offering new and creative solutions to existing problems, entrepreneurship refers to a business or project that is starting, being a concept that has been present in all stages of the development of humanity, but It is true that in recent years it has experienced a boom period.

Entrepreneurs in Mexico

In part, this is due to the need of people to generate their own sources of employment in contexts of scarcity of opportunities, but also to a series of generational characteristics such as the desire to manage their own time or give themselves to a vocation, traits that millen n ials and centennials share .

Proof of the strength that the interest in entrepreneurship has gained from these generations is that it is estimated that 35% of entrepreneurs in Mexico are between 26 and 35 years old, while the expectations of professional development of the youngest have to see, in many cases, with starting their own business through digital platforms, seeking to generate innovative business models.

The motivation to undertake is increasing, but it is essential to be prepared and have the right knowledge to start a successful business and to maintain it over time.

The role of ecommerce development

Ecommerce is defined as the sale of products and services over the internet, which implies a migration from traditional commerce to digital environments and adopting the necessary changes, such as the implementation of logistics services , legal aspects and means of payment. .

In a context in which the pandemic has shown the differences between companies that have taken the step towards digitization and those that have not, the development of ecommerce not only allows the continuity of business operations that may have been limited, but also delivers the potential for long-term development and growth.

In this regard, entrepreneurship and innovation cannot be separated from electronic commerce, and for this reason, their evolution goes hand in hand and they are a key aspect for the competitiveness of any business or enterprise.

Entrepreneurship and innovation: its main challenges

Bearing in mind that there are many SMEs in Mexico that are unable to survive and maintain their operations, it is worth asking what are the challenges that entrepreneurs face , in addition to what has changed in the way of understanding what entrepreneurship is.

According to data from the Association of Entrepreneurs of Mexico (ASEM) in the Radiography of Entrepreneurship in Mexico 2020 study , some of the main problems that businesses face and for which they are unable to sustain themselves over time are:

• 34% do not have enough knowledge of the market.
• 32% wrongly manage the business.
• 25% difficulties between partners.
• 23% do not have enough working capital.
• 22% problems obtaining financing.
• 18% do not have enough clients.

At CETYS University we are committed to training leaders capable of directing and optimizing innovative business models through the Master of Business Administration program. Contact us and make the dream of entrepreneurship come true.

Lokasi:

Berbagi :