Ecommaster Congress in Alicante Digital Marketing and Ecommerce

Alicante has been the city chosen for this annual event for being a technological hub where ecommerce, SEO, digital marketing and Artificial Intelligence go hand in hand. After the stoppage of the pandemic, the Digital Marketing and Ecommerce Congress is resumed with more tradition from Levante.

The last edition was in 2019 at IFA and consisted of a Hackathon in which attendees formed three different groups to create three different digital businesses during one day. 

Cinema and marketing by the sea

The current edition, the eighth, will revolve around the world of cinema as it will be held in the Panoramis Life & Business cinemas in Alicante, by the sea , on the occasion of the transfer of the new headquarters of the Ecommaster school, organizers , from Elche Business Park to said facilities in Alicante.

CineMarketing Paradiso , which is the name of the event, will include, among others, Jorge González Marcos, country manager of Prestashop for Spain and Latam and chosen as one of the hundred best creatives in Spain by Forbes magazine.

“The Ecommaster Congress is one of the unmissable events of the year that you cannot miss if you are dedicated to digital marketing and sales both online and offline. It has always had a very educational and professional approach”, says the Head of Iberia and LATAM of Prestashop, the most used e-commerce platform in the Spanish market. “In addition, Alicante is a land of entrepreneurs and this year it is being held in an idyllic place, by the sea, so there is even more desire to get together as professionals, and even more so after the pandemic,” adds Jorge. 

Monologues and magic tricks

The event will also feature Aurora Carbonell, an actress from Alicante and digital communication professional who has led campaigns such as Nuria Fergó's new album.

Elena Vidal, the well-known Alicante influencer from @alicantestreetstyle , will also be part of the panel of speakers at the Congress, along with 40 other ecommerce and digital marketing professionals from all over Spain. There will be monologues, by Bolsalea, and magic tricks by two Google Ads teachers, Dani del Valle and Óscar Abad, fans of this art of illusionism. 

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The main objective of the Ecommaster Congress is to reaffirm the province of Alicante as one of the national centers of Digital Marketing and Ecommerce, to learn from the success stories exposed, generally online stores and digital businesses, and to bring together professionals in the digital sector from all over the world. Levante to resume relationships and contact lost after the pandemic. 

“We tend more and more to online training, to video calls, to move away from those who are close and closer to those who are far away. The metaverse is already among us. However, we see it as necessary and almost mandatory to hold this face-to-face event in order to have a face-to-face contact, which is already due after the pandemic,” says Fabián López from Ecommaster. “In fact, we are not going to stream it like other years. Of course, we will record all the presentations in a professional manner and we will send them to those registered on a deferred basis”. 

‘Made in’ Alicante

Different students, teachers and partners of the school will present different technical, bureaucratic and "marketing" aspects related to their projects made in Alicante and their internationalization , such as the case of munecasreborn.com (Onil), wildraincosmetics.com (Monforte del Cid ), guitarrastriana.com (Alcoy), slot4ever.com (Ibi), mundoalfombra.com (Crevillent), pharmacius.com (Mutxamel) which intend to reach a turnover of 12 million euros this year, datildelasuerte.com (Elx), lalicantina.com (Alicante), kayaksonline.es(San Vicente del Raspeig) or Chocolatesi.com (Jijona).

Technological partners specialized in electronic commerce will meet at the event , both from the school and classics from the sector such as Webimpacto, from Toledo, Factoría Digital, from Tarragona, 3Dids, which employs more than 60 people in Alicante, or Sngular, a consultancy technology at an international level with almost 2,000 employees and present in six countries. The congress will have Alicante Plaza as Media Partner. 

The theme of the talks will revolve around attracting and retaining customers on the Internet around the world through sales funnels with tools such as Clientify (a company from Almería) or translation companies such as (Ontranslation, from Barcelona), the use of Intelligence Artificial in online stores to offer a personalized shopping experience with tools such as Connectif (a company based in Murcia) or the internal search engine Doofinder (based in Madrid but with the majority of international clients) and also, thinking of businesses, the use of programs to synchronize payments and stock both in our online and offline stores, with software from Alicante (Castalla) such as glopTPV. 

And how could it be otherwise, in an ecommerce event, technological platforms such as Prestashop, WooCommerce, Magento, Shopify, with the technological partner of MrDomain, cannot be missing. In addition, doubts and how-to's will be resolved with BigBuy on logistics, dropshipping and sales on marketplaces such as Amazon. With the entry of the new PSD2 regulations, payment methods have undergone a revolution, so that on many occasions purchases cannot be finalized, something that is resolved, for example, by MultisafePay (a company from Malaga), who will also be present. 

Other brands that will be cited at the event are Gioseppo (Elche), La Tienda del Apicultor (Xeresa, Valencia), Vendomia (Alicante), Iristrace e Indexeo (Ibi), Sozpic (Murcia), Nivel de Calidad (Alicante), Garaje Doce (Sant Joan), Brain UX (Alcoy) or turronesydulces.com (Jijona).